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Food and drink MNC giants plot fightback as India looks to tighten rules

Modi is also considering a nationwide "fat tax" for so-called "junk foods"

Cold Drinks, Junk Food,
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A vendor waits for customers at his shop New Delhi, India

Reuters
Several food and drink multinationals and trade groups met in recent weeks to discuss how to lobby more effectively against Indian proposals for higher taxes and stricter labelling rules on fatty or sugary foods, sources familiar with the talks said.

According to officials, Prime Minister Narendra Modi's administration has begun to look closely at policy proposals under discussion since at least 2015, raising concerns over the possible impact on the $57 billion sector.

Alarmed by rising rates of obesity and diabetes, India plans to frame draft rules within a month requiring manufacturers to display the fat, sugar and salt content of products