Business Standard

From crunch time to a bigger bite, Apple's India biz makes a turnaround

After turning around the local business, it is unfolding the new India strategy

apple, iphone, foxconn, smartphone
Premium

Arnab Dutta New Delhi
When Apple unveiled the India price list for its iPhone 12 range in mid-October, many were surprised. Contrary to widespread industry rumours, Apple set the launch price for the base-level iPhone 12 model almost 17 per cent higher than the iPhone 11.

And yet, sales of iPhone 12, at Rs 80,000, surpassed any of its recent predecessors — shattering the common belief that the cheaper the iPhone, higher the sale. Pre-booking numbers for iPhone 12 and 12 Pro that went on sale end-October surged 25 per cent higher than the last year’s bookings for iPhone 11 (launch price: Rs 68,000), making

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in