From Honda to Tata, carmakers steer new models away from taxi segment

Honda wants to keep the new Amaze away from buyers in the taxi segment.

Rajesh Goel, senior vice-president and director (sales & marketing) at Honda Cars India, wants to keep the new Amaze away from buyers in the taxi- and fleet-segments.

In a similar way, Tata Motors has discouraged sales of the two latest cars — the Tigor and Tiago — to the taxi segment. Carmakers have turned cautious and no longer want to drive personal-segment buyers away from a product in their pursuit of commercial sales.

“This is a beautiful, new model. I would like to keep selling this to personal buyers. I don’t intend to sell to fleet owners to begin with,”