After opposing foreign multinationals for years, Ramdev now seems to be shedding his pureplay anti-international image, to grow Patanjali’s reach and the swadeshi cause.
At a crowded press conference in the capital on Tuesday, Ramdev-led Patanjali entered into tie-ups with American e-commerce major Amazon and other online players such as Paytm Mall, Bigbasket and Grofers — all of them funded by foreign investors from Japan, China and the US, among others.
Patanjali had recently collaborated with Google and Facebook as well for advertisements tailored for the online audience. The group, struggling to meet its target of becoming the largest fast-moving
Patanjali had recently collaborated with Google and Facebook as well for advertisements tailored for the online audience. The group, struggling to meet its target of becoming the largest fast-moving
