You are here: Home » Companies ¬Ľ News
Walmart India lays off 56 employees in corporate restructuring exercise
icon-arrow-left
December updates indicate good health of life insurers, stocks rally
Business Standard

Funskool resets the playground, targets millennial parents with new brands

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

Topics
Funskool | product portfolio | Retail

T E Narasimhan 



Funskool
The company is also keen to explore emerging trends of play with unique products and concepts.

With a keen eye on the behavioural and consumption patterns of parents’ of new-borns and millennial toy buyers, is expanding its portfolio of labels for early learners. Its aim is to keep the brand relevant amidst an overall slowdown in the business and at the same time, with a greater push towards online and retail, keep the cost of new launches under control.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Mon, January 13 2020. 22:24 IST

RECOMMENDED FOR YOU

.