Future Group, Fonterra drawing up plans to enter India's dairy market

The focus will be the value-added segment, a market that has just been vacated by Danone

For international dairy brands, India has been an attractive destination, but challenges related to supply chain and distribution networks have ensured it is also the graveyard for quite a few. Take Danone, the Euro 24-billion French food giant, which failed to scale up despite being in the market for over a decade-and-a-half. 

The over Rs 300 billion Future Group knows this market is not for the faint-hearted. But it has quite a lot going for it. With 22 million square feet of retail space in more than 250 cities across the country, it can offer a very competent launch pad