The association will allow Oxigen's retailers to sell the assortment of Big Bazaar Direct through its network to end customers.
In a release, Future group said the Oxigen Services retailer would be provided with a co-branded website login with range of products listed. Customers can select the products from the website, place the order, Oxigen Services retailer would receive the payment in cash or Oxigen wallet. Post this; the goods would be delivered to the customer's doorstep by Big Bazaar Direct through their distribution centres, it said.
The Oxigen retailers would earn commission on every product they sell along with additional rewards and recognition program. Customers would also have rewards program from time to time in the form of Big Bazaar Direct Wallet for promotions, it said.
Oxigen Services has a network of 200,000 retailers with a flow of 150 million customers transacting in real time for mobile/DTH recharges, money transfers through bank and Oxigen Wallet app, utility bill payments etc. "Now, these retailers can amplify their sales and take their businessto the next level by offering the customers an extensive range of electronics, general merchandise, fashion and home fashion products.Big Bazaar Direct is a trusted link between physical and online retail and now, Oxigen retailers can further leverage this advantage," Future group said.
In Big Bazaar Direct, a franchisee connects with customers and sells them wide offers and products of Big Bazaar over tablet or website without keeping the stock.
"We believe Big Bazaar Direct and Oxigen together will add a whole new dimension to the entire retail ecosystem and increase the existing portfolio of services our retailers offer. Our retailers don't need to invest in stock nor need to have shelf space as products will be delivered by Big Bazaar Directto customers' homes or at retail points. Oxigen customers will now be able to shop online and yet pay cash over the counter for booking orders and get the delivery as per their convenience" said Pramod Saxena, chairman and managing director at Oxigen Services.
Kishore Biyani, Group CEO, Future Group said, "Our partnership with Oxigen helps us to further penetrate deeper in the market by expanding our reach and network through Oxigen retailers. These retailers will now have a dual advantage to not only sell the payment related various products and services but also sell the wide range of Big Bazaar products."