Godrej Nature's Basket on path to rationalisation

Godrej's grocery retail chain is working to build a new organisational culture before expanding to newer markets

Godrej Nature’s Basket is following a rationalised business strategy after withdrawing from two markets this year, with plans to add to the grocery chain’s store count in Mumbai and Bengaluru starting this month reflecting its focus on consolidation. With the company set to unveil a shift in brand positioning and revamped stores, how has it ensured a smooth rollback of stores in the national capital and Hyderabad that can help in pivoting its model?

Avani Davda, MD, Godrej Nature’s Basket, points out that since last year the company had been planning to change from being a “once-in-a-month kind of shopping to