Google builds on India bet, set to buy 2-year-old start-up simsim

Google-owned YouTube, an online video sharing and social media platform, is set to acquire social commerce media start-up simsim, betting on the emerging opportunity in the segment in India. The financial details of the deal were not disclosed. simsim was founded in June 2019.

“As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice they trust,” said Gautam Anand, VP, YouTube APAC in a blog.

“Today, we are taking another step to help viewers discover and buy products from local businesses: we have signed a definitive agreement to acquire simsim