GroupM changes India leadership, merges Maxus & MEC

This would see emergence of 5 key brands-Mindshare, MediaCom, Essence, Motivator and Maxus-MEC

The country’s largest media agency network, GroupM, will bring together two agencies, Maxus and MEC, as part of a global restructuring drive. The new agency, which has not been named yet and will come into existence in January 2018, would be led by Kartik Sharma, currently managing director (MD) of Maxus, South Asia, GroupM said on Monday.

The merger would see the emergence of five key agency brands under GroupM in India: Mindshare, MediaCom, Essence, a digital-first agency, Motivator, and the Maxus-MEC combine.

Essence, which was acquired by GroupM globally in 2015, was launched in India last year as part