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H&M India plans to overtake Zara, to open more stores in 2018

H&M has been able to carve out a niche in the market because of aggressive pricing, marketing, and faster opening of stores

H&M India plans to overtake Zara, to open more stores in 2018
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H&M

Karan Choudhury New Delhi
Affordable fast-fashion brand H&M India is planning to be the biggest brand in India, in terms of revenue as well as the number of stores. Janne Einola, country manager at H&M India, said the company, which was second to Zara, would supersede competition by the end of 2018.
 
“At present we are at second place, but after this year we will be the biggest player in India, in terms of revenue and stores,” he said. H&M entered India around two-and-a-half years ago and has been on an expansion spree.
 
Owned by Swedish fashion retailer Hennes & Mauritz, it