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Hero-backed Ather Energy launches its e-scooters starting at Rs 109,750

The two variants will retail for Rs 109,750 and Rs 124,750 with a monthly subscription of Rs 700 covering charging and maintenance costs

Swapnil Jain (left), CTO & co-founder and Tarun Mehta, CEO & co-founder, Ather Energy
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Swapnil Jain (left), CTO & co-founder and Tarun Mehta, CEO & co-founder, Ather Energy

Alnoor Peermohamed Bengaluru
Hero MotoCorp-backed electric vehicle startup Ather Energy on Tuesday unveiled the final production variants of its first all-electric scooter 340 and 450 in Bengaluru, and announced that it would begin taking preorders for the vehicles starting the same day.

The highly anticipated vehicle whose launch has been delayed by over a year will retail for Rs 109,750 and Rs 124,750 respectively. While the 340 will have performance comparable to a 110 cc gasoline powered scooter, the 450 with higher performance would compete with 125cc scooters.

The Bengaluru-based firm said it was taking orders for the scooters only in the city