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Hero Cycles ties up with Yamaha Motor to launch Lectro e-cycle series

Priced at Rs 1.30 lakh, Lectro EHX20 is a high performance e-cycle powered by Yamaha, the company said

Press Trust of India  |  New Delhi 

Hero EZephyr e-cycle
Hero e-cycle

on Tuesday said it has partnered with Japan’s Co to launch Lectro e-cycle series.

Priced at Rs 1.30 lakh, Lectro EHX20 is a high performance e-cycle powered by Yamaha, the company said. The cycle plans this product mainly for the metro markets, and target the high disposable income group, which are spending on healthy lifestyle and physical fitness.

plans to add more models in 'Lectro e-cycle powered by Yamaha' series and will adopt multi-channel retail strategy to reach the customers through its own sales network, multi-brand stores and the online sales channels.

Lectro EHX20 is the outcome of a three-way strategic partnership between Hero Cycles, Co, and Mitsui & Co, which was initiated last year, the company said. “The alliance, brought together by Mitsui & Co is aimed at creating technologically superior high performance products through collaboration between and electric drive units, with go-to-market sales, distribution & marketing support by Mitsui & Co,” it said.


First Published: Wed, September 18 2019. 01:56 IST
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