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HUL asks for clarity on anti-profiteering after receiving repeated notices

CMD Sanjiv Mehta said it would be beneficial to all if rules were spelt out by Centre

HUL, Hindustan Unilever, demonetisation, India, Brazil, recession, sales
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Viveat Susan Pinto Mumbai
Hindustan Unilever (HUL), the country’s largest consumer goods company, has pressed for a clear set of anti-profiteering rules — the first time it has done so since receiving repeated notices in this respect.
 
The call comes as HUL grapples with the issue of its “portfolio” approach, by which a combination of price and grammage changes was undertaken by it to pass on goods and services tax (GST) benefits to consumers, has not been accepted by the Directorate General (DG) of Anti-Profiteering, an investigation arm of the revenue department.

Speaking at a post-results press conference on Friday, HUL Chairman and Managing