Festival bonanza: Two-wheeler firms go full throttle to chase customers

If you are in the market this festive season looking for a new two-wheeler or passenger vehicle (PV), you are in luck because auto companies are offering the best benefits ever. 

This is the last-ditch effort by automakers to shore up sales in a financial year that has been marked by poor purchases and production cuts.

“This is one of the worst times for the industry. That is why we are seeing the best offers from the companies,” said Prayesh Jain, analyst at Yes Securities. 

Auto dealers said the schemes on offer this season were unprecedented and could not be compared to those