Honda celebrates 20 years of Activa scooter with the 'power of six'

Honda turns up the lights for its flagship two-wheeler brand as it completes two decades on the road

In a country where brands regularly worship at the altar of cricket or Bollywood to build mass appeal, Honda Motorcycle & Scooter India (HMSI) is invoking both as it celebrates 20 years of Activa. In a campaign helmed by stars Akshay Kumar and Taapsee Pannu that uses cricketing analogies and events to further the message, the auto major is ratcheting up the buzz around the country’s first gearless scooter while walking the razor’s edge over the price-value equation for its sixth-generation model to be launched this year.   

“What’s 2020 without a 6?” runs the ad for Activa on full pages