 "Manish Tiwary, Vice President, Category Management, and Kishore Thota, Director, Customer Experience and Marketing, announce the launch of Amazon.in's shopping experience in Hindi")
Only 10 per cent of India's 1.3 billion people know English. Yet most of the country's e-commerce services have been offered only in English, closing off online shopping to the vast majority of people here.
Now Amazon is aiming to break through that language barrier. The e-commerce giant on Tuesday offered a hearty “namaste” to this country’s half a billion Hindi speakers by making its local website and apps available in India’s most popular language. Users of the India site or app will be able to choose Hindi as their preferred language, much as American users can choose Spanish.
Amazon's expansion into
