How Flipkart is collaborating with academia to solve problems for Bharat

Flipkart is deepening ties in social commerce, machine translation, search and natural language processing with top institutes in the country as it aims to tap next 200 million users.

In an effort to tap the next 200 million users or Bharat consumers, Flipkart is deepening its collaborations in the area of social commerce, machine translation, search and natural language processing with some of the top institutes in the country. This includes solving some of the most critical industry problems with the help of professors and students. Social commerce is the use of social network communities to drive e-commerce sales. Social commerce is expected to be about a $70 billion market opportunity in the next few years.

Flipkart said it aims to establish deep academia collaborations which could help students