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The investment will be utilised to enhance end-user experience and to increase Bookmein’s footprint at major cities across the country. Also, a part of the funds would be earmarked for marketing and increasing the brand recall exercises.
Founded in June 2014 by Siddharth Dalal, Ekta Dalal, Nidhi Nanavati Chandel and Chaitanya Chandel, Bookmein allows users to browse through local business available and book their services online. At present, the service is available in Mumbai, attracting a daily traffic of about 150 visitors.
"Our website is listed with over 5,000 service providers in less than a year. Bookmein.in is a fully-integrated application which has a user-facing portal, tightly-integrated promotions and software-as-a-service (SaaS)-based service business management system," co-founder Siddharth Dalal said in a press release.
"With the demand for personal services increasing rapidly, we felt that the space for online consumption of services will play a crucial role in the times to come. Startups like Bookmein.in fit the bill perfectly. This is the first investment for the group in the IT services space. We have made an initial investment of Rs 2.5 crore and are ready to invest more in the future," said a member representing the Ajmera Group.
