Hyperpure: Zomato's B2B ace in the hole on the road to profitability

Although the adjusted EBITDA losses of the B2B business widened in Q2FY23, the company's head honchos believe the venture can become even larger than the food delivery business

Aryaman Gupta | New Delhi
Last Updated at November 28, 2022 00:20 IST

According to Zomato’s co-founder and CEO Deepinder Goyal, the food aggregator’s recent quick commerce acquisition, Blinkit, has given a fillip to Hyperpure’s operations

As Zomato eyes profitability, its B2B venture Hyperpure may prove to be the secret sauce for its next level of growth. Launched in April 2018, Hyperpure allows restaurants to buy everything from vegetables, fruits, poultry, groceries, meats and seafood to dairy and beverages. The company says it sources these directly from farmers, producers, and vendors.

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