Hyperpure: Zomato's B2B ace in the hole on the road to profitability

Although the adjusted EBITDA losses of the B2B business widened in Q2FY23, the company's head honchos believe the venture can become even larger than the food delivery business

As Zomato eyes profitability, its B2B venture Hyperpure may prove to be the secret sauce for its next level of growth. Launched in April 2018, Hyperpure allows restaurants to buy everything from vegetables, fruits, poultry, groceries, meats and seafood to dairy and beverages. The company says it sources these directly from farmers, producers, and vendors.

Currently, the firm brings in 15.9 per cent of Zomato's revenue. Hyperpure's revenue stood at Rs 334 crore in the quarter ended September, a 23 per cent rise quarter-on-quarter (QoQ) and up nearly three-fold year-on-year (YoY). The adjusted Ebitda margin, as a percentage of adjusted revenue,