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For the thousands of Indians living in Gulf countries, something as simple as fresh homemade idlis and dosas were a luxury. Finding the right ingredients, grinding them and letting the batter ferment was too arduous a task for many, but all that changed when Bengaluru-based iD Fresh Foods made an entry into the region.
The ready-to-cook food maker’s idli and dosa batters had been a hit in urban households in India where both husbands and wives worked, and even among single men and women living away from home. If people in south India, where batter is normally made at home,
