In India, apps are less than 10% of total mobile reach: comScore VP

YouTube is one of the strongest brands and the trends of various channels under YouTube give a clear sense of audience preferences

Kedar Gavane, vice-president of comScore, gave some startling insights into the world of online publishing and video streaming at DigiPub World 2018, last week. comScore tracks data on the online world across devices and is slowly becoming the default metric for the Indian market. Vanita Kohli-Khandekar spoke to Gavane on the sidelines of the event. Edited excerpts:

Why is the mobile web bigger than apps in some categories (see chart)?

In other countries, an app reach is equal to mobile reach. In India, apps are less than 10 per cent of total mobile reach in some categories. Apps are less