 "FMCG, consumer, sales, consumption, goods, shopping, spending")
India’s fast-moving consumer goods market grew 12.6 per cent in the September ended quarter compared to the same period last year largely led by higher prices and an increase in urban consumption, NielsenIQ said in its release.
However, volume growth during the quarter stood at 1.2 per cent.
In urban India, Kolkata Hyderabad, Mumbai and Pune led the growth of FMCG products as consumers increased consumption of staple items like cooking oils, tea and impulse food categories like salty snacks and confectionery. Volume drivers in the quarter were packaged rice, breakfast cereals, butter-margarines and chocolates.
The food basket witnessed double-digit
