India's ONDC forays into the mobility segment; takes on Uber and Ola

Incorporated in December 2021, ONDC said its aims to create a facilitative model that revolutionises digital commerce, giving greater thrust to penetration of retail e-commerce in India

India’s Open Network for Digital Commerce (ONDC) has forayed into the mobility space to help local businesses compete with large players such as Uber and SoftBank-backed Ola. 

Government-backed ONDC has on-boarded Namma Yatri, a Bengaluru-based auto booking app, as part of its open network for mobility initiative.

Namma Yatri tech enables drivers to offer their services directly to customers with zero commission.

ONDC is in talks with more firms in the sector across several cities to bring them on board over the next few months. 

ONDC, a Section 8 non-profit organisation, was set up by the Union commerce ministry to