 "advertisement, ads, brands, brandings, markets, spending, value")
Media agencies GroupM and Zenith on Monday said India would be among the top advertising markets in the world next year despite weak domestic economy. WPP-owned GroupM projected a 12-13 per cent growth rate for the local advertising market in 2020, in line with 2019, taking its overall size to nearly Rs 95,000 crore.
Zenith, on the other hand, said India would be among the top 10 global ad markets amid challenges faced by the economy. “India is currently witnessing headwinds, with a gross domestic production (GDP) slowdown over seven quarters. While the short-term view is cautious, the longer
Zenith, on the other hand, said India would be among the top 10 global ad markets amid challenges faced by the economy. “India is currently witnessing headwinds, with a gross domestic production (GDP) slowdown over seven quarters. While the short-term view is cautious, the longer
