Indian consumers top anxiety list, show maximum wariness about health, job

The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks

Indian consumers are in a state of super anxiety, confused and nervous about their health, jobs and their state of finances which is also reflected in a low-to-negative intent to spend on non-essentials, after the lockdown is lifted. This is the mood captured by a 30-day consumer survey (across 13 nations) by Deloitte India defining the current persona of the India consumer.

Conscious, tech-savvy and keen to turn self-reliant is how the report interprets the data tracked in the survey-based dashboard called Deloitte Global State of the Consumer Tracker. While these are behavioural shifts that the survey is picking up,