Indian edtech major Simplilearn trains its sights on boot camps

The Indian edtech major is gearing up to compete with global majors in the space

Companies spend millions and even billions of dollars building brands. A Nike, a Coca-Cola or Louis Vuitton not only spends money like water, but plenty of sweat and tears also go into ensuring high consumer recall. This often makes or breaks businesses.

How, then, did a relatively unknown Indian brand such as Bengaluru-headquartered Simplilearn get learners in geographies, where it is practically unknown, without spending billions on brand building?

The simple answer the two founders, Krishna Kumar and Kashyap Dalal, have honed into more recently: by piggy-backing on mighty brand names in their own right. So, the company’s digital boot