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Indian firms log on to Metaverse, from jewellery brand to IT giants

It's not just Facebook: more and more companies are keen to offer customers and employees the joys of working and playing in the virtual world.

IT firm Accenture says it uses Metaverse to 'create new experiences' for clients.
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IT firm Accenture says it uses Metaverse to 'create new experiences' for clients.

Shivani Shinde Mumbai
Restaurateur AD Singh, who runs the Olive Group of eateries, admits that he does not belong to a generation that identifies with the Metaverse -- a virtual world where people live, work and play through their avatars. Yet, the Olive Group became the first Indian restaurant chain to foray into the Metaverse. As an entrepreneur, Singh says, he cannot ignore the fact that this alternative universe is becoming increasingly real to the new generation.

“With Oliverse, we are making a small splash into the Metaverse to announce our intention in the Web3 world, and we are hoping to collaborate with

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First Published: May 29 2022 | 6:17 PM IST

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