Business Standard

IPL aggression: Viacom 18 eyeing 550 million viewership in upcoming season

The goal: 50% of advertising pie for digital platform

IPL
Premium

Representative image | Photo: Shutterstock

Surajeet Das Gupta New Delhi
Viacom 18, which has the digital rights to the IPL 2023-27, is targeting a staggering 550 million viewers for the forthcoming tournament starting in March, say sources close to the company.

If it achieves the target, this will be the highest ever recorded for any event or tournament on the digital platform in India and among the highest in the world in terms of viewership in a single country.

Analysts say the record for the highest IPL viewership on the digital platform was in 2018 when it hit
330 million.

A joint venture between Reliance Industries, James Murdoch’s Lupa Systems, and Uday Shankar-promoted Bodhi

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Feb 19 2023 | 11:42 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com