ITC cooks up a storm, sets up 12 cloud kitchens and 48 brand outlets

A key lever of the ITC Next strategy is to spot new opportunities at the intersection of digital, sustainability and enterprise strengths

Diversified conglomerate ITC Ltd has tiptoed into the rapidly growing food tech industry adding a potent revenue stream for the future.

Drawing synergies from its food and hospitality verticals, the company has set up a string of cloud kitchens dotting Tech City, Bengaluru, dishing out quite a fare– from Whole Wheat Paratha Kathi Rolls to Afghani Biryani and Pull Apart Bagels.

The concept evolved during the Covid lockdown, which gave the food tech space legs, and the tobacco-to-hotels major seized the moment. It started small – a pilot from the ITC Windsor hotel in Bengaluru and the corporate office, Green