ITC's 60 non-tobacco FMCG product launches in FY20 top previous high

New record set in a year marked by slowdown; the firm had launched 50 products last year

Diversified conglomerate ITC launched as many as 60 new products in the non-cigarette fast-moving consumer goods (FMCG) space during FY20, bettering its earlier record in a year marked by slowdown.

Aashirvaad Svasti fortified milk, Aashirvaad Nature's superfoods, Fiama handwash with new fragrance technology, a wellness offering from Sunfeast - Veda Marie Light, and pulse chips Bingo! Starter, were some of them.

During FY19, ITC had launched over 50 new FMCG products, which was a record for the company. The launches were across categories such as foods, personal care, education and stationery products, some of which were differentiated offerings.

The FY20