ITC to acquire leading floor cleaner brand Nimyle for undisclosed sum

Th brand, which controls 60-65% of the floor and bathroom cleaning space will give ITC immediate entry into a segment in which it is inexperienced

To boost revenue from its non-cigarette FMCG segment, cigarettes-to-hotels conglomerate ITC Ltd is in the process of acquiring the Nimyle brand of floor cleaner from Arpita Agro Pvt Ltd (AAPL).

Sources aware of the development told Business Standard that the primary reason ITC has opted for an acquisition in this space is that Nimyle — which has a strong presence in the country’s eastern markets — will give ITC an immediate entry into the floor, bathroom and kitchen cleaning space where it is inexperienced.

An ITC spokesperson refused to offer details on the development, saying, “We are unable to offer