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Lost in legacy: The rise and slide of Nissan Motor's 'low-priced' Datsun

The brand was relaunched in India with much fanfare, but it seems to have belied the earlier promise

Topics
Datsun | Nissan Motor | Nissan

T E Narasimhan  |  Chennai 



Datsun redi go
Datsun was revealed in India in July 2013

The Datsun, ‘low-cost car’ brand of Japanese automobile major Motor, was designed and developed in India to serve the global market. Its journey has seen ups and downs since it was relaunched in 2014, making the global debut in India.

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First Published: Thu, October 24 2019. 21:07 IST

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