M&M launches mini trucks in UP market
Unveils new range of sub one-tonne truck Jeeto
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Pravin Shah, President & Chief Executive, Automotive Division, M&M Ltd at Mahindra, launches all new mini-truck 'Jeeto' in Mumbai on 24 June 2015 <b>Picture by Suryakant Niwate</b>
Mahindra & Mahindra (M&M) today unveiled its new range of sub one-tonne truck 'Jeeto' in the Uttar Pradesh market.
UP clocks sales of nearly 13,000 units in the sub one-tonne truck category per annum across different makes.
ALSO READ: Mahindra launches light truck Jeeto at Rs 2.32 lakh
"The commercial vehicle space is showing signs of revival following good monsoons so far and improving market sentiments," M&M senior general manager (pick ups) Mahesh Kulkarni said here.
The new mini-trucks carry price tags ranging from Rs 2.49 lakh to Rs 2.94 lakh (ex-showroom).
He further said the pre-owned commercial vehicle segment was growing and constituted 30-40 percent of overall sales for industry. Mahindra First Choice is the company's pre-owned vehicle vertical.
M&M has a network of about 125 sales and service outlets in UP.
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First Published: Jun 26 2015 | 5:18 PM IST