 "Jim Farley, president of Ford’s new businesses, with M&M MD Pawan Goenka and Mahindra Group Chairman Anand Mahindra at a news conference in Mumbai. (Photo: PTI)")
Ford Motor’s India innings has come full circle. Two decades after the Michigan-based company ended its joint venture (JV) with Mahindra and Mahindra (M&M), the company has done a pivot — this time to hedge its risks in a market that is promising enough not to exit but where it has struggled to make deeper inroads despite a long presence.
Following two years of courtship, the two automakers said on Wednesday that they had agreed to tie the knot by stitching a 51:49 JV, with M&M in the driver’s seat. With this move, Ford will cease almost all the standalone
