Mahindra & Mahindra's automotive division, known for its sports utility vehicles, plans to deepen service network in rural geographies by as much as 50 per cent in 18 months, instead of focussing on dealerships with integrated service centres.
The company will expand its Mahindra Mitra Technician (MMT) network, started three-and-a-half years ago. The asset-light model, which has small two-bay service centres owned by local entrepreneurs, will expand from 3,000 touch-points to 5,000.
The rural push comes on the back of a three-pronged strategy of increasing presence in rural regions, urban areas and on highways. Around 350,000 villages have access to the MMT network, officials said.
This is part of M&M's overall network strategy was put in place three years ago when officials realised