MakeMyTrip raises focus on homestay segment to compete in a growing market

A growing number, millennials in particular, is looking for alternatives to hotel bookings when planning a holiday

To compete in a growing market, online travel agency MakeMyTrip is raising focus on its homestay segment, as more and more group travellers prefer booking such accommodations on a holiday. 

Classified as ‘Villas and Apts’ (villas and apartments) on the MakeMyTrip (MMT) platform, the firm has around 170,000 properties listed globally, of which 20-25,000 are in India. This number is likely to increase.

"We’re seeing one or two mega trends in the (travel) market. One or two big vacations are being replaced by four smaller vacations. And, the profile of travellers is becoming wider. It is no longer young people but also