Mars International India, the wholly-owned arm of US-based global leading chocolate maker Mars Inc, today said it has roped in Bollywood actor Arjun Rampal as the face of its new campaign.
Commenting on the development, Mars International India Marketing Director Raghav Rekhi said: "We are confident that this association will drive visibility for the brand and will put across the communication in an cut-through manner."
He further said the actor is a perfect fit for the new brand campaign and brings alive the attributes that the company is looking for the new launch.
On his part, Rampal said: "I am thrilled to be a part of one of the biggest Mars Inc launch campaigns in India and am looking forward to a great journey ahead."
The company, however, did not disclose the financial details of its partnership with the actor.
Mars International India, is a wholly owned subsidiary of Mars Inc USA, a family-owned company generating annual revenues of over USD 30 billion. The company has presence in over 79 countries worldwide and sells brands, including Mars, Snickers, Dove and Twix.
