Media properties become profitable in 4-6 years: The Quint's Bahl, Kapur

In a Q&A, Raghav Bahl and Ritu Kapur tell what it takes to build a digital news business in India

Raghav Bahl and Ritu Kapur’s The Quint was one in a burst of independent digital news outfits that launched in 2014-2015. This was soon after they had exited Network18, a firm they founded in the nineties. After six years, that is, in July 2021, The Quint reached 24 million unique users, going by Comscore data. Quint Digital Media – which has The Quint (English), Quint Hindi and Fit – generated Rs 22 crore in revenues in the year ending March 2021. Besides, Bahl and Kapur have invested in Youth Ki Awaaz, Owlet, The News Minute and Quintype, among other digital