Meesho clocks 14 mn orders during Holi sale, surpasses peak Diwali demand

During the recently concluded Holi sale, the company saw nearly 80% of the demand coming from tier 2+ markets like Amravati, Aurangabad, Faizabad, Muzaffarpur and Silchar.

Meesho, a fast-growing internet commerce platform, said it recently hosted a 3-day Holi sale event from March 4-6. Recording over 14 million orders in just 3 days, SoftBank-backed Meesho surpassed last year’s peak Diwali sale orders, which is the biggest festive shopping season in the country.

With a mission to democratize internet commerce, Meesho said it is making e-commerce accessible to consumers across the country. During the recently concluded Holi sale, the company saw nearly 80 per cent of the demand coming from tier 2+ markets like Amravati, Aurangabad, Faizabad, Muzaffarpur and Silchar. The platform also witnessed a sizable increase in