Meesho integrates grocery with core application; rebrands Farmiso

In line with its vision to become a single shopping destination for the next billion users in India, internet commerce firm Meesho said it is integrating its grocery business within the core application by the first week of May 2022.

The SoftBank-backed company has also rebranded Farmiso to Meesho Superstore, representing its continued focus to fulfill consumer demand for daily essentials in tier 2 markets.

Meesho Superstore currently provides 500 products across categories like fresh fruits, vegetables, groceries, home care, and packaged food. The integration will now provide the company’s over 100 million Meesho users access to over 87 million