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Meet the man who plans to disrupt the retail coffee biz by democratising it

Chaitanya Chitta's brand SLAY has a three-pronged strategy aimed at ushering a marked shift in coffee drinking from indulgence to habit among millenials, in much the same way as pizza

Topics
coffee and tea | food and beverages | FMCG sector

Namit Gupta  |  Mumbai 



Chaitanya Chitta isn't the quintessential Silicon Valley geek with roots in 'Bangalore', as he insists on calling the city. "We aren't techies, you see, we're business people. We understand consumer behaviour, we understand building teams, we understand pain points," he says in a matter-of-fact manner.

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First Published: Tue, July 20 2021. 14:35 IST

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