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Meta partners with Salesforce, to offer WhatsApp biz messaging services

The announcement comes days after Reliance JioMart partnered with Meta to sell groceries on WhatsApp chat

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The partnership will also enable global customers of Salesforce to use WhatsApp Cloud API

Sourabh Lele
Meta Platforms Inc., the parent company of WhatsApp, today announced a global partnership with customer relationship management (CRM) software provider Salesforce to enable its customers answer customer questions, run marketing campaigns, and sell through WhatsApp business messages.

WhatsApp in a blog post released on Tuesday said, “Earlier this year, we opened up the WhatsApp Business Platform to any business across the world to help them get started on WhatsApp in a matter of minutes – deepening customer relationships, driving sales and providing support in an efficient and delightful way.”

The partnership will also enable global customers of Salesforce to use

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First Published: Sep 20 2022 | 11:03 PM IST

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