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Meta Platforms Inc., the parent company of WhatsApp, today announced a global partnership with customer relationship management (CRM) software provider Salesforce to enable its customers answer customer questions, run marketing campaigns, and sell through WhatsApp business messages.
WhatsApp in a blog post released on Tuesday said, “Earlier this year, we opened up the WhatsApp Business Platform to any business across the world to help them get started on WhatsApp in a matter of minutes – deepening customer relationships, driving sales and providing support in an efficient and delightful way.”
The partnership will also enable global customers of Salesforce to use
