MMG's Sanjeev Agarwal takes a bite at Big Mac's North & East franchise

From bottling colas and running hotels to serving ONGC, MMG Group's interests are spread across sectors

After a protracted battle and years of uncertainty over franchise rights for McDonald’s outlets in North and East India, Sanjeev Agarwal, chairman of Delhi-based MM Agarwal Group, has emerged a winner.

Agarwal, 55, will now be responsible for operations at over 160 outlets for the American burger giant in the two markets that are considered the largest (North) and fastest growing (East) in the country’s consumer goods space.

Together, with McDonald’s, he will be focused on “modernising our restaurants, enhancing digital consumer engagement, and offering more personalised service and menu items tailored to their local flavor,” said Barry Sum, director of corporate