My favourite campaign is 'Sorry, I spent it on myself': Vishnu Srivatsav

While the beauty and emotion behind gifting is all very well, there is another truth which is that we are all a bit selfish when it comes to giving something to people, says Srivatsav

Which is your favourite campaign and why?

My favourite work is Harvey Nichols’ famous, “Sorry, I spent it on myself” campaign from adam&eveDDB. Launched in 2013, this campaign was not just limited to a medium — be it television, films or digital. It was based on a series of ridiculous products that the department store chain used to convey that a little something for a loved one means a bigger something for the giver. And they chose products that were as bizarre as sink plugs or gravel. These were products that were created to ensure that people who spend all