 "Anil S Nair CEO and managing partner, L & K Saatchi & Saatchi India")
Which is your favourite campaign and why?
My all-time favourite project is a campaign called the Tap Project done by David Droga, one of the most well-known creative in the industry, and launched in 2007-08. His agency Droga5 has done many iconic campaigns but I have chosen its Tap Project for United Nations Children’s Fund (Unicef) because it was way ahead of its time and it got people involved in the campaign.
In New York and many other parts of the developed world water is potable, that is, you can drink off the tap, and people didn’t really
My all-time favourite project is a campaign called the Tap Project done by David Droga, one of the most well-known creative in the industry, and launched in 2007-08. His agency Droga5 has done many iconic campaigns but I have chosen its Tap Project for United Nations Children’s Fund (Unicef) because it was way ahead of its time and it got people involved in the campaign.
In New York and many other parts of the developed world water is potable, that is, you can drink off the tap, and people didn’t really
