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My favourite campaign is 'Three Little Pigs': BBH India's Sarita Raghavan

The campaign emphasised that the story can't be a closed one, cannot rely on a one-way narrative and the society has a point of view on news

Three Little Pigs
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Screen grab of the ad

Shubhomoy Sikdar
Which is your favourite campaign and why?
 
One of the great pieces of advertising that has stayed with me is the Three Little Pigs campaign by The Guardian. It was a film campaign and they had done some print work around it as well. They have taken the fable of the wolf coming and destroying the houses of the pig brothers and made a modern satire — one which tells you how you can look at that story from different angles and how that narrative would look today. It was also done at a time when the very concept

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First Published: Jan 30 2020 | 2:10 AM IST

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