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Myntra plans to open 15 offline stores for private label in FY19

The company plans to open 15 such stores in the current financial year

Myntra
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An employee works inside the office of Myntra in Bengaluru. Photo: Reuters

Debasis Mohapatra Bengaluru
As part of its strategy to push its omni-channel presence, Flikart-owned online fashion firm Myntra on Thursday launched its second offline store for private brand, Roadster, in Bengaluru.

The company plans to open 15 such stores in the current financial year. 

The fashion retailer also said it was likely to be operationally profitable within two years.

Even though the Bengaluru-headquartered company already had opened a brick and mortar store for its private label almost a year ago, the new store provides a hi-tech experience to customers.

Buyers will be able to pick up their favourite products without assistance, discover