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Nearly 30 new car, 20 two-wheeler launches lined up till March 2020

Rise of the millennial population, increasing disposable income and availability of innovative mobility solutions will drive the market

Topics
Auto industry | car launch | automobile sector

T E Narasimhan  |  Chennai 

Passenger vehicle (PV) and two-wheeler sales in the country have been bleak in the past few months, despite inquiries being good, due to poor consumer sentiment. To create excitement among consumers, especially during festivals, car manufacturers have lined up around 25-30 launches and two-wheeler makers have lined up another 20 between August 2019 and March 2020.

The new launches include electric and hybrid vehicles. On an average, car makers, excluding luxury ones, invest around Rs 1,500-2,000 crore to launch a new car. Two-wheeler and PV retail sales dropped by five per cent ...

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First Published: Thu, July 18 2019. 09:12 IST
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