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Nestle decentralises decision making, sets up local teams to aid sales push

Company sets up local teams to aid sales push, quicken marketing and feedback

The Nestle logo is pictured on the company headquarters entrance building in Vevey, Switzerland
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The Nestle logo is pictured on the company headquarters entrance building in Vevey, Switzerland

Arnab Dutta New Delhi
Nestlé India, the food and beverage (F&B) major, is decentralising its decision making. The aim is better consumer insight, more focused offerings to different sets of consumers and to revamp market penetration. It has set up ‘virtual’ teams for each geographically and culturally different cluster and these could also come up with local variants of established brands. Apart from more targeted communication and distribution.

Around 15 virtual teams have been established, in charge of  the same number of clusters. They are to monitor operations in the regions, decide on promotion and distribution, and send insights to headquarters. Each comprising 10-20 personnel,

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First Published: Feb 26 2018 | 10:42 PM IST

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